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Getting the most flavor from each bean.

Roasting coffee is all about extracting the best possible flavors from the green beans and tasting those flavors, fully developed, in the final brewed cup of coffee.
Cupping is an evaluation of green beans. The beans are under roasted and ground into a cup. Then the grounds are infused with water and first slurped and then spit out to experience all the flavors that exist in the beans. The best and worst flavors are present in this state. The key to a truly great cup of coffee is translating the promise of what exists in the green beans and then executing a roasting profile that maximize those flavors.
We cup to ensure the hard work done to bring the finest green beans from around the world into our shop is realized in the drinks enjoyed by our customers.

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1400 Oak Avenue St. Helena CA, 94574
707.963.4491

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948 Main Street Napa CA 94559
707.224.2233

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© 2009 Napa Valley Coffee Roasting Company